I am always amazed how many times clients seem to assume that doing SEO for their own website is actually doing the job properly. Instead ofASTON vibro Equ remains optimised and ranking well, so many times I have clients come to me and asked what is the point of doing something if it is not going to achieve the results they were promised?
I always tell clients that it is important to do SEO from a business perspective, no matter what you do and how quickly you do it, the important thing is to have a professional understanding and set of strategies to achieve the results you are going for.
So why does SEO not take the attitude that it should be carried out properly?
Like any customer service industry, the biggest concern for most businesses is to retain and to grow their business, in order to do this, it is crucial to have a good relationship with your customer base. For this reason, one of the best ways to retain customers is to make sure that they are given the right notice and are well taken of any offers or promotions before they leave your premises. If this is not carried out properly, the customer may look elsewhere and this could mean losing potential clients.
The same principles apply to SEO. In your dealings with potential clients you must make sure that you give them every opportunity to see how your business works. If you do not have a website and a digital marketing strategy, you surely will be losing customers. Customers want to go to a site that is easy to navigate and can provide them with all of the information that they need in order to keep them up to date and informed moving forward.
F drill down into your web history
Even if you have had a website for years, it is important to take a quick look back at your past SEO online history to see if anything has changed, or if anything has improved.
Look back at your keyword list (where you have collected the keywords that you have used on your various domains over the years). Determine which terms you want to focus on using as the focus of your SEO strategy. If your business was selling factors for calculators rather than weight loss, focus your SEO strategy on those keywords.
It is important to ensure that the relevancy of your keywords and domain name is taken into consideration by Google when they are deciding on the ranking of your website.
The domain name is most important, so if you have not taken the time to select a domain name, do so before you have a website up and running. Also take into account that if the domain name is keyword rich, it will be much more difficult to rank well in Google.
Do not get tempted to rush the selection of keywords and the SEO strategy, ensure that everything is done properly and productively.
Select a list of 1 – 3 keywords that are most relevant to your business. You can do this by looking at your customer base and understanding the products or services that they are offering, their interests and what they are looking for in the future.
You can then do a bit of research using the Google keyword tool to check how many people are searching for the terms on a daily basis. By doing this you will be able to establish whether or not it is a viable option to start with.
Have a look at your competitors
If you know who your competitors are, you can do your own research and identify what they are doing with regards to SEO. What you are looking for is your competitors listing in the search engine results pages.
You can get a feeling for the popularity of your competitors, if you look at their website page you can bet that it is either haven’t been optimised or it is haven’t got the right amount of keywords in the URL, meta description or keywords tag.
Having gained this information from your competitors, you can set about doing your own SEO strategy, in time you will achieve first page rankings.
There is a wealth of information and articles regarding SEO techniques and information on the internet. Make the most of this information and use it to your advantage.